Every product success starts life as a prototype.

That's why I’m pleased to introduce the premier issue of What’s Next, Avnet’s new digital magazine for anyone who wants to know what’s next in the electronics industry.

While we can’t tell you what the next big thing will be, our goal is to help you achieve success in delivering your next big thing. We’ll do that with content that captures the thought process, insights and experience of Avnet’s technical staff working around the globe. They understand firsthand the challenges of getting a product to market.

In this issue, we take a deep dive into prototyping—one of the most important steps in product development.

Our customers’ development process starts with a concept and ends with a product. Optimizing the flow of product, data and finance is critical in making sure that the value created in a product design is fully captured as it moves to market.

In a way, we could say this issue of What’s Next is our prototype. In future issues, we’ll tackle other topics that are important to the product development process, like managing trade-offs in component selection, and design verification and test.

What’s Next aims to deliver the right combination of useful content for you, our audience, with a great user experience. We hope you like it.