/ WHAT ARE EV OEMs ASKING FROM POWER SEMICONDUCTORS IN APAC?
By Robert Chang
Director, Field Applications, Avnet Taiwan
Electrification is a global trend with regional variations. As a distributor operating across the industry in every region actively developing new technologies, Avnet’s field application engineers have firsthand experience with the trend.
In the Asia-Pacific region, there is high demand for electric vehicles. This is driven in part by the size of the region but also the determined efforts from governments to tackle air pollution. However, the region also experiences severe and extreme changes in weather and other conditions that affect road users and car makers. This can put additional demands on component suppliers.
We asked Robert Chang, director of field applications for Avnet in Taiwan, how he sees the market, what OEMs are asking Avnet to help with and what suppliers are doing in response.
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Robert Chang
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Robert Chang
"Both SiC and GaN are now recognized for the advantages they bring in high-power applications. SiC offers additional value in applications where heat dissipation is a design constraint."
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Robert Chang
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Robert Chang
- Recommending robust components based on proven record
- Implementing cooling mechanisms to meet thermal requirements
- Implementing protection circuits to meet environmental requirements
- Support for product testing and validation
Taiwan's Ministry of Transport and Communications is aiming for 100% electrification of all city buses and government vehicles by 2030, and 100% market share of zero-emission passenger cars and motorcycles by 2040.
(Source: www.trade.gov)
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Robert Chang
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Robert Chang
ABOUT THE AUTHOR
Robert Chang
Director, Field Applications, Avnet Taiwan
A veteran with over two decades of experience in the electronics industry, Robert Chang is director of field application at Avnet, based in Taiwan.
Chang has demonstrated his versatility by holding diverse roles in research and development, technical support, project management, product marketing and business development. His extensive experience has equipped him with invaluable insights into the ever-evolving electronics landscape.
Since joining Avnet in 2019, Chang has played a pivotal role in driving the company's IoT-related initiatives and the development of the Avnet cloud service ecosystem. As a leader of the Central FAE team, he spearheaded the delivery of comprehensive hardware and software technical support to Avnet's semiconductor customers. In parallel, Chang supports all FAE teams in Taiwan, and is appointed as the communication/coordination advisor driving cross-departmental programs.
Prior to his tenure at Avnet, Chang amassed a wealth of experience across multiple electronics sectors, including set-top boxes, feature/smart phones, wireless network modules and IoT cloud business.
Chang holds a master's degree in electrical engineering from Taiwan Sun Yat-sen University.